Copywriting Made Simple : How to write powerful and persuasive copy that sells Paperback / softback
Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel and do.
This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. You'll learn how to... * Write clearly, simply and engagingly * Choose a killer headline and a strong structure* Use 20 proven strategies for creative copywriting* Harness the power of persuasion and psychology* Create a unique tone of voice for a brandIllustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today. "Tom's put a lifetime of learning into this book... an incredibly thorough briefing on copywriting." - Dave Trott, Creative legend, agency founder, author and teacher. "Educational, entertaining and energetic... prepare to dig deep and enjoy!" - Katherine Wildman, Host, The Writing Desk.
- Format: Paperback / softback
- Pages: 304 pages
- Publisher: Troubador Publishing
- Publication Date: 24/05/2018
- Category: Advertising
- ISBN: 9781789013641