M: Advertising Paperback / softback
by William Arens, Michael Weigold
Paperback / softback
Description
M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today’s business students.
Information
-
Item not Available
- Format:Paperback / softback
- Publisher:McGraw-Hill Education
- Publication Date:19/03/2021
- Category:
- ISBN:9781260381894
Other Formats
- Paperback / softback from £20.99
Information
-
Item not Available
- Format:Paperback / softback
- Publisher:McGraw-Hill Education
- Publication Date:19/03/2021
- Category:
- ISBN:9781260381894