A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Clayton M. Christensen
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Marketing Management, Global Edition
Philip Kotler
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The Last Mile : Creating Social and Economic Value from Behavioral Insights
Dilip Soman
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Framework for Marketing Management : Integrated PharmaSim Simulation Experience
Philip Kotler
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Principles of Marketing: An Asian Perspective
Philip Kotler
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