Advertising : strategy, creativity and media
Chris Fill
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Stephen (Hoffmann Professor of Innovation and Management in Bu Emmitt
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Annie (Director, The Technology Broker) Brooking
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Communication Skills for Effective Management
Owen Hargie
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Global Advertising in a Global Culture
Thomas H. P. Gould
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James E. Grunig
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Handbook of Risk and Crisis Communication
Robert L. Heath
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Electronic Commerce : Principles and Practice
Hossein (California State University, Bakersfield, U.S.A.) Bidgoli
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The IABC Handbook of Organizational Communication : A Guide to Internal Communication, Public Relations, Marketing, and Leadership
Tamara Gillis
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Simon Mort
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David Holman
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Jonathan Schwabish
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Ros (Freelance Writer and Editor) Jay
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Rossella Gambetti
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Guide to Managerial Communication : Pearson New International Edition
Mary Munter
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Persuasive Communication : How Audiences Decide
Richard (Carnegie Mellon University, USA) Young
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Bert A. (Northeastern University, Boston) Spector
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Special Events : Proven Strategies for Nonprofit Fundraising
Alan L. (California State University, Hayward) Wendroff
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Elizabeth P. Tierney
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Communicating Globally : Intercultural Communication and International Business
Wallace V. Schmidt
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Elizabeth (Australia) Christopher
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Intercultural Business Communication : Pearson New International Edition
Lillian Chaney
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