Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Charis Mather
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Keith A. Quesenberry
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PR Smith
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Add to BasketCorporate Communication : A Guide to Theory and Practice
Joep P. Cornelissen
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Gry Espedal
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Gokhan Yildirim
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Eric Arnould
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Add to BasketAccelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter
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Add to BasketContemporary Issues in Marketing and Consumer Behaviour
Elizabeth Parsons
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Bridget Tombleson
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Jeremy Harris Lipschultz
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Add to BasketLuxury Fashion Brand Management : Unifying Fashion with Sustainability
Olga (London College of Fashion, UK) Mitterfellner
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Gabriella Lojacono
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Household Demand for Consumer Goods in Developing Countries : A Comparative Perspective with Developed Countries
Eliyathamby A. Selvanathan
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Design Your Business : A Creative Pathway to Transforming Ideas into Successful Products
Luca Iandoli
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Bethan Alexander
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Nonprofit Communications : A Mission-Driven and Human-Centered Approach
Kelly C. (Syracuse University, USA) Gaggin
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Strategic International Marketing : Strategy Development and Implementation
Carl Arthur Solberg
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Sheila Cannon
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Sustainable Marketing and the Circular Economy in Poland : Key Concepts and Strategies
Anita Proszowska
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The Darker Side of Social Media : Consumer Psychology and Mental Health
Angeline (The University of Texas at Austin, USA) Close Scheinbaum
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