Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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The Darker Side of Social Media : Consumer Psychology and Mental Health
Angeline Close Scheinbaum
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Sustainable Marketing Planning
Neil Richardson
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The Routledge Handbook of Corporate Social Responsibility Communication
Amy (University of Minnesota-Twin Cities, USA) O’Connor
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Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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Design and Strategy : A Step-by-Step Guide
Wanda Grimsgaard
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The Psychology of Advertising
Bob M. Fennis
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A Practical Guide to Dealing with Difficult Stakeholders
Jake Holloway
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Digital Marketing : A Practical Approach
Alan Charlesworth
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Strategic Brand Management and Development : Creating and Marketing Successful Brands
Sotiris T. (University of Exeter, UK) Lalaounis
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Sensory Marketing : An Introduction
Bertil Hulten
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Brand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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Social Media Campaigns : Strategies for Public Relations and Marketing
Carolyn Mae Kim
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Ethics in Advertising : Making the case for doing the right thing
Wally (National Advertising Review Board, USA) Snyder
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The Language of Branding : Theory, Strategies, and Tactics
Dawn (Fordham University, New York, NY, USA) Lerman
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Strategic Integrated Marketing Communications
Larry (Larry Percy Consulting, USA) Percy
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Essentials of Marketing : Theory and Practice for a Marketing Career
David (Newcastle Business School, UK) Brown
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Storytelling in Luxury Fashion : Brands, Visual Cultures, and Technologies
Amanda Sikarskie
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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The Consumer Insights Handbook : Unlocking Audience Research Methods
Danielle Sarver Coombs
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Digital Analytics for Marketing
A. Karim Feroz
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The Rise of Positive Luxury : Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
Wided (University of Lyon 2, France) Batat
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Strategic Content Marketing : Creating Effective Content in Practice
Dan Farkas
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