It's Not How Good You Are, It's How Good You Want to Be : The world's best-selling book by Paul Arden
Paul Arden
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The Zoo
Jamie Mollart
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Key Person of Influence : The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry
Daniel Priestley
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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The Smart Advertising Book : How to deliver advertising that grows your brand
Dan White
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Social Media for Progressive Public Relations
Outi (Jyvaskyla University School of Business and Economics, Niininen
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Strategic Communication in a Global Crisis : National and International Responses to the COVID-19 Pandemic
Ralph (Leeds Beckett University, UK.) Tench
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The Routledge Handbook of Corporate Social Responsibility Communication
Amy (University of Minnesota-Twin Cities, USA) O’Connor
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Nonprofit Communications : A Mission-Driven and Human-Centered Approach
Kelly C. (Syracuse University, USA) Gaggin
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The Darker Side of Social Media : Consumer Psychology and Mental Health
Angeline Close Scheinbaum
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Sustainable Marketing Planning
Neil Richardson
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Effective Financial Communication : Key Concepts, Empirical Insights, and Implications for Practice
Christian Pieter Hoffmann
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Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations
Martina (Leeds Beckett University, UK.) Topic
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The Routledge Handbook of Nonprofit Communication
Gisela (University of Beira Interior, Portugal.) Goncalves
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Hegarty on Creativity : There are No Rules
John Hegarty
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A Technique for Producing Ideas
James Young
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Emotion by Design : Creative Leadership Lessons from a Life at Nike
Greg Hoffman
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100 Great Copywriting Ideas From Leading Companies Around the World
Maslen Andy
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From Those Wonderful Folks Who Gave You Pearl Harbor : Front-Line Dispatches from the Advertising War
Jerry Della Femina
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Scientific Advertising
Claude Hopkins
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