Hooked : How to Build Habit-Forming Products
Nir Eyal
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Format: Book (Hardback)
This Is Personal : The Art of Delivering the Right Email at the Right Time
Brennan Dunn
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Format: Book (Hardback)
The Pricing Compass : Finding the Solution to Your Pricing Puzzle
Jan Y. Yang
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Format: Book (Hardback)
Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
Out of stock
Format: Book (Hardback)
Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
Out of stock
Format: Book (Hardback)
Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English
Nga-Ki Mavis Ho
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Format: Book (Hardback)
Visual Methods in Marketing and Consumer Research
Fatema (University of Greenwich, UK.) Kawaf
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Responsible Marketing for Well-being and Society : A Research Companion
Michael Saren
Out of stock
Format: Book (Hardback)
Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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How Brands Grow 2 Revised Edition : Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Jenni (Research Professor and Associate Director, Research P Romaniuk
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Format: Book (Hardback)
Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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Format: Book (Hardback)
The Branded Mind : What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand
Erik Du Plessis
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Decoding the New Consumer Mind : How and Why We Shop and Buy
Kit (Golden Gate University) Yarrow
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Format: Book (Hardback)
Consumer Neuroscience
Moran (Northwestern University) Cerf
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The Essentials of Contemporary Marketing
Mo Willan
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Format: Book (Hardback)
Value First, Then Price : Building Value-Based Pricing Strategies
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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Customer Obsessed : A Whole Company Approach to Delivering Exceptional Customer Experiences
Eric Berridge
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Online Video Revolution : How to Reinvent and Market Your Business Using Video
J. Cecil
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Format: Book (Hardback)
Chinese Electric Vehicle Trailblazers : Navigating the Future of Car Manufacturing
Jan Y. Yang
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Format: Book (Hardback)
Assemblage : The Art and Science of Brand Transformation
Emmanuel Probst
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Format: Book (Hardback)
