The Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers
Ray (The Future Place, Nottingham, UK) Poynter
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Information Masters : Secrets of the Customer Race
John (Center for Information Based Competition) McKean
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The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level
Colin Shaw
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The Art and Science of Interpreting Market Research Evidence
D. V. L. Smith
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Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research
William O. Bearden
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£155.00
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Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment
Alan R. Andreasen
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The Handbook of Mobile Market Research : Tools and Techniques for Market Researchers
Ray Poynter
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Marketing Rebellion : The Most Human Company Wins
Mark W Schaefer
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Why People (Don’t) Buy : The Go and Stop Signals
Amitav Chakravarti
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The Activation Imperative : How to Build Brands and Business by Inspiring Action
William Rosen
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The Handbook of Market Intelligence : Understand, Compete and Grow in Global Markets
Hans Hedin
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Customer Intelligence : From Data to Dialogue
Sean Kelly
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Just Ask a Woman : Cracking the Code of What Women Want and How They Buy
Mary Lou Quinlan
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Shopper Marketing : How to Increase Purchase Decisions at the Point of Sale
Markus Stahlberg
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Consumer Psychology of Tourism, Hospitality and Leisure, Volume 1
Arch (Formerly Curtin University, Australia) Woodside
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Online Consumer Behavior : Theory and Research in Social Media, Advertising and E-tail
Angeline Close Scheinbaum
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Market Research Best Practice : 30 Visions for the Future
ESOMAR
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Reset : Business and Society in the New Social Landscape
James Rubin
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Practical Methods for Design and Analysis of Complex Surveys
Risto (University of Jyvaskyla, Finland) Lehtonen
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Actionable Gamification - Beyond Points, Badges, and Leaderboards
Yu-Kai Chou
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Hidden in Plain Sight : How to Find and Execute Your Company's Next Big Growth Strategy
Erich Joachimsthaler
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The Power of Customer Misbehavior : Drive Growth and Innovation by Learning from Your Customers
M. Fisher
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Choice-Based Conjoint Analysis : Models and Designs
Damaraju Raghavarao
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