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Basic Marketing Research (with Qualtrics Printed Access Card), Mixed media product Book

Basic Marketing Research (with Qualtrics Printed Access Card) Mixed media product

Mixed media product

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Why is BASIC MARKETING RESEARCH the best-selling marketing textbook?

It is a best seller because it's written from a student's perspective.

Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style.

Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

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£78.99

£74.59

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