Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Consumer-Centric Category Management : How to Increase Profits by Managing Categories Based on Consumer Needs
ACNielsen
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Commitment-Led Marketing : The Key to Brand Profits is in the Customer's Mind
Jan Hofmeyr
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The Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers
Ray (The Future Place, Nottingham, UK) Poynter
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Information Masters : Secrets of the Customer Race
John (Center for Information Based Competition) McKean
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The Art and Science of Interpreting Market Research Evidence
D. V. L. Smith
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The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level
Colin Shaw
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Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment
Alan R. Andreasen
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The Activation Imperative : How to Build Brands and Business by Inspiring Action
William Rosen
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The Handbook of Market Intelligence : Understand, Compete and Grow in Global Markets
Hans Hedin
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Actionable Gamification - Beyond Points, Badges, and Leaderboards
Yu-Kai Chou
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The Power of Customer Misbehavior : Drive Growth and Innovation by Learning from Your Customers
M. Fisher
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The Affluent Consumer : Marketing and Selling the Luxury Lifestyle
Ronald D. Michman
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Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful
Sara Dolnicar
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Which Winegrape Varieties Are Grown Where? A Global Empirical Picture
Kym Anderson
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Projective Techniques and Sort-Based Research Methods
Paul M.W. Hackett
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好服务，这样设计：23个服务设计案例
黄蔚
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Research in Consumer Behaviour : v. 8
Clifford J. (Business Program, Arizona University, USA) Schultz II
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Marketing to the 90s Generation : Global Data on Society, Consumption, and Identity
A. Parment
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Perspectives on Consumer Choice : From Behavior to Action, from Action to Agency
Gordon R. Foxall
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Actionable Gamification : Beyond Points, Badges, and Leaderboards
Yu-Kai Chou
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