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Michael Solomon
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Gilbert (University of Wisconsin) Churchill
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Gokhan Yildirim
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Federica Carlotto
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Open Labs and Innovation Management : The Dynamics of Communities and Ecosystems
Valerie (Paris School of Business, France) Merindol
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Michael Saren
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Responsible Marketing for Well-being and Society : A Research Companion
Michael Saren
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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Consumer Behavior: Buying, Having, and Being, Global Edition
Michael R. Solomon
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Qualitative Consumer and Marketing Research
Russell W. Belk
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Naresh K. Malhotra
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The Practice of Market Research : An Introduction
Yvonne McGivern
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Marketing Research: An Applied Orientation, Global Edition
Naresh Malhotra
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Statistics for Marketing and Consumer Research
Mario Mazzocchi
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Alan (University of Strathclyde, UK) Wilson
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Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Robert Palmatier
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Marketing Research with SPSS
Patrick De Pelsmacker
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The Practice of Market Research
Yvonne McGivern
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Russell Belk
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Basic Marketing Research : Pearson New International Edition
Naresh Malhotra
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Naresh K. Malhotra
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