Information Asymmetry in Online Advertising
Jan W. (Cracow University of Economics, Poland) Wiktor
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Doctor, What's Wrong? : Making the NHS Human Again
Sophie Petit-Zeman
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The Routledge Companion to Strategic Marketing
Bodo B. Schlegelmilch
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Philosophy of Marketing : The New Realist Approach
Matteo Giannasi
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Small Business and Entrepreneurial Development in Africa : A Route to Sustained Economic Development
Robert E. Hinson
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Managing Globalized, Deglobalized and Reglobalized Supply Chains
Di Fan
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Principles of Marketing (2023 Edition) (hardcover, full color)
Dr Maria Gomez Albrecht
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HRM in the Global South : A Critical Perspective
Toyin Ajibade Adisa
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Interviewing Users : How to Uncover Compelling Insights
Steve Portigal
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Market Research with Panels : Types, Surveys, Analysis, and Applications
Martin Gunther
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Headstrong and Unorthodox Pioneers for a Critical Theory of Consumption : Contributions from Economics and Social Sciences
Michael-Burkhard Piorkowsky
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Data Analytics Applications in Emerging Markets
Jose Antonio Nunez Mora
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After Autonomy: A Post-Mortem for Hong Kong’s first Handover, 1997–2019
Daniel F. Vukovich
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Consumer Psychology for Marketing
Stephen (University of Ulster, UK) Brown
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Consumer Behaviour
Martin M. (Cardiff Business School) Evans
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Consumer-Centric Category Management : How to Increase Profits by Managing Categories Based on Consumer Needs
ACNielsen
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Add to BasketInside Information : Making Sense of Marketing Data
D. V. L. Smith
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Stated Choice Methods : Analysis and Applications
Jordan J. (University of Sydney) Louviere
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Commitment-Led Marketing : The Key to Brand Profits is in the Customer's Mind
Jan Hofmeyr
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Add to BasketMeasuring Customer Experience : How to Develop and Execute the Most Profitable Customer Experience Strategies
Philipp Klaus
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Add to BasketThe Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers
Ray (The Future Place, Nottingham, UK) Poynter
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