Marketing Research with IBM® SPSS Statistics : A Practical Guide
Karine Charry
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Tourism Behaviour : Travellers' Decisions and Actions
Roger (Kent Institute of Business & Technology, Australia) March
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Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful
Sara Dolnicar
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Consumer Behaviour : Implications for Marketing Strategy
Cathy Neal
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Customers Know You Suck : Actionable CX Strategies to Better Understand, Attract, and Retain Customers
Debbie Levitt
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Which Winegrape Varieties Are Grown Where? A Global Empirical Picture
Kym Anderson
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Which Winegrape Varieties Are Grown Where? A Global Empirical Picture
Kym Anderson
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Consumption Behavior and the Effects of Government Fiscal Policies
Randall P. Mariger
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Simulated Test Marketing : Technology for Launching Successful New Products
Kevin J. Clancy
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Marketing Research for Non-profit, Community and Creative Organizations
Bonita Kolb
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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity : For Reason, Realism, Truth and Objectivity
Shelby D. Hunt
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Lifestyle Market Segmentation
Art Weinstein
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Consumer Research : Introspective Essays on the Study of Consumption
Morris B. Holbrook
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The Marketing / Accounting Interface
Robin (University of Dundee, UK) Roslender
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Consumer Social Values
Eda Gurel-Atay
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The Influence of Values on Consumer Behaviour : The value compass
Erik (Amsterdam University of Applied Sciences, The Netherl Kostelijk
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Ethics and Morality in Consumption : Interdisciplinary Perspectives
Deirdre Shaw
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