Marketing Research with IBM® SPSS Statistics : A Practical Guide
Karine Charry
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Add to BasketAnalyzing Strategic Behavior in Business and Economics : A Game Theory Primer
Thomas J., Pace University, Professo Webster
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Caroline Jarrett
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Consumer Behaviour : Implications for Marketing Strategy
Cathy Neal
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Market Response and Marketing Mix Models : Trends and Research Opportunities
Douglas Bowman
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Marketing Expenditures and Word-of-Mouth Communication : Complements or Substitutes?
Guillermo Armelini
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Loyalty Programs : Generalizations on Their Adoption, Effectiveness and Design
Tammo H.A. Bijmolt
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Product Assortment and Consumer Choice : An Interdisciplinary Review
Alexander Chernev
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The Emotional Shopper : Assessing the Effectiveness of Retail Therapy
Leonard Lee
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Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands
Wilson Ozuem
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Marketing Scales Handbook : Multi-Item Measures for Consumer Insight Research (Volume 9)
Gordon C, II Bruner
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The Discourse of Online Consumer Reviews
Dr Camilla (University of South Florida, USA) Vasquez
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Consumer Experience Factor Influences Business Success
Johnny Ch Lok
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Consumer Behavioral Psychological Prediction
Johnny Ch Lok
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UK & US Marketing Strategies Cases Research
Johnny Ch Lok
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Space Tourism Leisure Behavioral Economic : Consumption Model
Johnny Ch Lok
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Persistent Preferences in Market Place Choices : Brand Loyalty, Choice Inertia, and Something in Between
A. V. Muthukrishnan
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The Cultural Meaning of Brands
Carlos J. Torelli
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Consumer Social Values
Eda Gurel-Atay
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Add to BasketThe Influence of Values on Consumer Behaviour : The value compass
Erik (Amsterdam University of Applied Sciences, The Netherl Kostelijk
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Ethics and Morality in Consumption : Interdisciplinary Perspectives
Deirdre Shaw
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