Lifestyle Market Segmentation
Art (Nova Southeastern University, USA) Weinstein
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Marketing Research for Non-profit, Community and Creative Organizations
Bonita Kolb
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Gendering Theory in Marketing and Consumer Research
Zeynep Arsel
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A Guide to United Kingdom and European Community Competition Policy
Nick Gardner
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A Guide to United Kingdom and European Union Competition Policy
Nick Gardner
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The Superpromoter : The Power of Enthusiasm
R. Vogelaar
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Risk-Based Performance Management : Integrating Strategy and Risk Management
A. Smart
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Rethinking the Future of Europe : A Challenge of Governance
Stefan Schepers
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How to Measure Digital Marketing : Metrics for Assessing Impact and Designing Success
L. Flores
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Germany’s Economic Renaissance : Lessons for the United States
J. Ewing
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Preparing for Today's Global Job Market : From the Lens of Color
C. Robinson-Easley
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Toward a Metatheory of Economic Bubbles: Socio-Political and Cultural Perspectives
N. Dholakia
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Brand Romance : Using the Power of High Design to Build a Lifelong Relationship with Your Audience
Y. Kusume
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The Trend Management Toolkit : A Practical Guide to the Future
A. Kjaer
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Measuring Customer Experience : How to Develop and Execute the Most Profitable Customer Experience Strategies
Philipp Klaus
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Data Mining for Managers : How to Use Data (Big and Small) to Solve Business Challenges
R. Boire
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Pricing, Online Marketing Behavior, and Analytics
G. Viglia
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Marketing to the 90s Generation : Global Data on Society, Consumption, and Identity
A. Parment
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Africans Investing in Africa : Understanding Business and Trade, Sector by Sector
T. McNamee
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Perspectives on Consumer Choice : From Behavior to Action, from Action to Agency
Gordon R. Foxall
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Marketing Analytics : Based on First Principles
Robert W. (University of Washington, USA) Palmatier
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Pathways to Polling : Crisis, Cooperation and the Making of Public Opinion Professions
Amy Fried
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