The Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers
Ray (The Future Place, Nottingham, UK) Poynter
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Information Masters : Secrets of the Customer Race
John (Center for Information Based Competition) McKean
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Doing Anthropology in Consumer Research
Patricia L Sunderland
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Marketing: A Very Short Introduction
Kenneth (University of East Anglia) Le Meunier-FitzHugh
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The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level
Colin Shaw
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What Chinese Want : Culture, Communism, and China's Modern Consumer
Tom Doctoroff
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Marketing to the Ageing Consumer : The Secrets to Building an Age-Friendly Business
D. Stroud
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Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment
Alan R. Andreasen
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How to Measure Digital Marketing : Metrics for Assessing Impact and Designing Success
L. Flores
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The Activation Imperative : How to Build Brands and Business by Inspiring Action
William Rosen
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The Handbook of Market Intelligence : Understand, Compete and Grow in Global Markets
Hans Hedin
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Brand Romance : Using the Power of High Design to Build a Lifelong Relationship with Your Audience
Y. Kusume
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Understanding Children as Consumers
David W Marshall
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Market Research : Marketing 04.09
Robin Birn
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From Trump to Biden and Beyond : Reimagining US-China Relations
Earl A. Carr Jr.
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Qualitative Research in Digital Environments : A Research Toolkit
Alessandro Caliandro
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Consumer Behaviour : Perspectives, Findings and Explanations
John O'Shaughnessy
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The Power of Customer Misbehavior : Drive Growth and Innovation by Learning from Your Customers
M. Fisher
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Sunset in the Land of the Rising Sun : Why Japanese Multinational Corporations Will Struggle in the Global Future
J. Black
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Assembling Consumption : Researching actors, networks and markets
Robin (University of Melbourne, Australia) Canniford
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Introducing Marketing Research
Paul Baines
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Mastering Market Analytics : Business Metrics - Practice and Application
Robert (University of Lodz, Poland) Kozielski
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