Marketing Scales Handbook : Multi-Item Measures for Consumer Insight Research (Volume 9)
Gordon C, II Bruner
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Research in Consumer Behaviour : v. 8
Clifford J. (Business Program, Arizona University, USA) Schultz II
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Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands
Wilson Ozuem
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Market Response and Marketing Mix Models : Trends and Research Opportunities
Douglas Bowman
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£44.25
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Marketing Expenditures and Word-of-Mouth Communication : Complements or Substitutes?
Guillermo Armelini
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£45.95
£37.25
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Loyalty Programs : Generalizations on Their Adoption, Effectiveness and Design
Tammo H.A. Bijmolt
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£49.95
£39.99
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Product Assortment and Consumer Choice : An Interdisciplinary Review
Alexander Chernev
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The Emotional Shopper : Assessing the Effectiveness of Retail Therapy
Leonard Lee
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Artificial Intelligence Marketing Research Methods
Johnny Ch Lok
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£48.00
£39.75
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Consumer Social Values
Eda Gurel-Atay
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£43.99
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The Influence of Values on Consumer Behaviour : The value compass
Erik (Amsterdam University of Applied Sciences, The Netherl Kostelijk
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Ethics and Morality in Consumption : Interdisciplinary Perspectives
Deirdre Shaw
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Brand Mascots : And Other Marketing Animals
Stephen Brown
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The Consumer Interest (RLE Consumer Behaviour) : Dimensions and Policy Implications
J. D. Forbes
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Protecting Main Street : Measuring the Customer Experience in Financial Services for Business and Public Policy
Paul C. Lubin
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Asia's Entrepreneurs : Dilemmas, Risks and Opportunities
Virginia Cha
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A Guide to United Kingdom and European Community Competition Policy
Nick Gardner
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A Guide to United Kingdom and European Union Competition Policy
Nick Gardner
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The Superpromoter : The Power of Enthusiasm
R. Vogelaar
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Risk-Based Performance Management : Integrating Strategy and Risk Management
A. Smart
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Rethinking the Future of Europe : A Challenge of Governance
Stefan Schepers
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From Chinese Brand Culture to Global Brands : Insights from aesthetics, fashion and history
W. Zhiyan
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How to Measure Digital Marketing : Metrics for Assessing Impact and Designing Success
L. Flores
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