Pathways to Polling : Crisis, Cooperation and the Making of Public Opinion Professions
Amy Fried
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Taste, Consumption and Markets : An Interdisciplinary Volume
Zeynep Arsel
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Brand Metrics : Measuring Brand Efficacy along the Customer Journey
Jacek Kall
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Digitalizing Consumption : How devices shape consumer culture
Franck Cochoy
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Foundations of Marketing Thought : The Influence of the German Historical School
D.G. Brian Jones
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Digital Channels and Social Media Management in Luxury Markets
Fabrizio Mosca
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Intercultural Marketing : Theory and Practice
Ivana Beveridge
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Consumer Research : Introspective Essays on the Study of Consumption
Morris B. Holbrook
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Stakeholder Involvement in Social Marketing : Challenges and Approaches to Engagement
Kathy Knox
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Driving Consumer Engagement in Social Media : Influencing Electronic Word of Mouth
Anna (University of Warsaw, Poland) Bianchi
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Luxury and Fashion Marketing : The Global Perspective
Satyendra Singh
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Celebrity Fans and Their Consumer Behaviour : Autoethnographic Insights into the Life of a Fan
Markus Wohlfeil
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The Routledge Companion to Marketing Research
Len Tiu Wright
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Food and Experiential Marketing : Pleasure, Wellbeing and Consumption
Wided Batat
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Marketing Research for Non-profit, Community and Creative Organizations
Bonita Kolb
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Brand Mascots : And Other Marketing Animals
Stephen Brown
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The Consumer Interest (RLE Consumer Behaviour) : Dimensions and Policy Implications
J. D. Forbes
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Protecting Main Street : Measuring the Customer Experience in Financial Services for Business and Public Policy
Paul C. Lubin
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Asia's Entrepreneurs : Dilemmas, Risks and Opportunities
Virginia Cha
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Shopping Centers : U.S.A.
James Hughes
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The Superpromoter : The Power of Enthusiasm
R. Vogelaar
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Risk-Based Performance Management : Integrating Strategy and Risk Management
A. Smart
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