Lean Analytics : Use Data to Build a Better Startup Faster
Alistair Croll
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Applied Marketing Analytics Using R
Gokhan Yildirim
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European Consumers in the Digital Era : Implications of Technology, Media and Culture on Consumer Behavior
Malgorzata (Dept. of Intnl Management, Poznan Univ. o Bartosik-Purgat
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Consumer Ethnocentrism, Country of Origin and Marketing : Food Market in Poland
Pawel (University of Lodz, Poland.) Bryla
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Transhumanisms and Biotechnologies in Consumer Society
Jennifer Takhar
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The Routledge Handbook of Digital Consumption
Rosa Llamas
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The Handbook of Customer Satisfaction and Loyalty Measurement
Nigel Hill
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Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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The Pricing Compass : Finding the Solution to Your Pricing Puzzle
Jan Y. Yang
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How Brands Grow 2 Revised Edition : Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Jenni (Research Professor and Associate Director, Research P Romaniuk
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Qualitative Consumer and Marketing Research
Russell W. Belk
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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
Ron Kohavi
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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The Trend Forecaster's Handbook : Second Edition
Martin Raymond
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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The Branded Mind : What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand
Erik Du Plessis
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Neuro Design : Neuromarketing Insights to Boost Engagement and Profitability
Darren Bridger
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Adobe Analytics For Dummies
David Karlins
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Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition
Michael Solomon
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Key Marketing Metrics : The 50+ metrics every manager needs to know
Neil Bendle
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Consumer Psychology 2e
Cathrine Jansson-Boyd
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The Essentials of Contemporary Marketing
Mo Willan
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