Inside Information : Making Sense of Marketing Data
D. V. L. Smith
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Measuring Customer Experience : How to Develop and Execute the Most Profitable Customer Experience Strategies
Philipp Klaus
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Commitment-Led Marketing : The Key to Brand Profits is in the Customer's Mind
Jan Hofmeyr
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The Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers
Ray (The Future Place, Nottingham, UK) Poynter
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Information Masters : Secrets of the Customer Race
John (Center for Information Based Competition) McKean
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Doing Anthropology in Consumer Research
Patricia L Sunderland
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Researching Customer Satisfaction and Loyalty : How to Find Out What People Really Think
Paul Szwarc
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The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level
Colin Shaw
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The Art and Science of Interpreting Market Research Evidence
D. V. L. Smith
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How Cool Brands Stay Hot : Branding to Generations Y and Z
Joeri Van Den Bergh
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Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment
Alan R. Andreasen
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Humanizing Big Data : Marketing at the Meeting of Data, Social Science and Consumer Insight
Colin Strong
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The Handbook of Mobile Market Research : Tools and Techniques for Market Researchers
Ray Poynter
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Why People (Don’t) Buy : The Go and Stop Signals
Amitav Chakravarti
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The Activation Imperative : How to Build Brands and Business by Inspiring Action
William Rosen
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Stickier Marketing : How to Win Customers in a Digital Age
Grant Leboff
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The Gen Z Frequency : How Brands Tune In and Build Credibility
Gregg L. Witt
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Brand Romance : Using the Power of High Design to Build a Lifelong Relationship with Your Audience
Y. Kusume
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The Handbook of Market Intelligence : Understand, Compete and Grow in Global Markets
Hans Hedin
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Brand Fusion : Purpose-driven brand strategy
Terry Smith
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Shopper Marketing : How to Increase Purchase Decisions at the Point of Sale
Markus Stahlberg
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Just Ask a Woman : Cracking the Code of What Women Want and How They Buy
Mary Lou Quinlan
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