Sensory Marketing : An Introduction Paperback / softback
by Bertil Hulten
Paperback / softback
Description
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer.
Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future. • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. • The author is one of the most published professors in the field, sharing exclusive expertise and experience. • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
Information
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Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:240 pages
- Publisher:Sage Publications Ltd
- Publication Date:27/05/2020
- Category:
- ISBN:9781526423252
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- EPUB from £33.99
- Hardback from £131.00
- PDF from £33.99
£44.99
£41.95
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:240 pages
- Publisher:Sage Publications Ltd
- Publication Date:27/05/2020
- Category:
- ISBN:9781526423252