Consumer Behavior, Global Edition
Michael Solomon
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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Visual Methods in Marketing and Consumer Research
Fatema (University of Greenwich, UK.) Kawaf
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Responsible Marketing for Well-being and Society : A Research Companion
Michael Saren
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Qualitative Consumer and Marketing Research
Russell W. Belk
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Marketing Research: Tools and Techniques
Nigel (Senior Lecturer in Marketing, University of Westminste Bradley
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Asking for trouble : Understanding what people think when you can't trust what they say
Jon Cohen
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The Practice of Market Research : An Introduction
Yvonne McGivern
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Marketing Research: An Applied Orientation, Global Edition
Naresh Malhotra
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Statistics for Marketing and Consumer Research
Mario Mazzocchi
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Marketing: A Very Short Introduction
Kenneth (University of East Anglia) Le Meunier-FitzHugh
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Market Research In A Week : Market Research In Seven Simple Steps
Judy Bartkowiak
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Marketing Research : Delivering Customer Insight
Alan (University of Strathclyde, UK) Wilson
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Basic Marketing Research : Pearson New International Edition
Naresh Malhotra
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The Practice of Market Research
Yvonne McGivern
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Marketing Research : Applied Insight
Dan Nunan
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Database Marketing : Analyzing and Managing Customers
Robert C. Blattberg
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Dynamics of International Advertising : Theoretical and Practical Perspectives
Barbara Mueller
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