Social Marketing : Behavior Change for Good
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Philip Kotler
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Philip Kotler
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Philip Kotler
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Principles of Marketing
Philip Kotler
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Gary Armstrong
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Clayton M. Christensen
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Philip Kotler
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Philip Kotler
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Nancy R. Lee
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Philip Kotler
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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Principles of Marketing Scandinavian Edition : Scandinavian Edition
Anders, Ph.D. Parment
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Alan Andreasen
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Framework for Marketing Management : Integrated PharmaSim Simulation Experience
Philip Kotler
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Social Media Marketing 2021 : Turn your Business or Personal Brand Online Presence on Facebook, Instagram and Youtube into a Money Making Machine - For Beginner and Expert Digital Marketing Enthusiast
Michael Branding
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