Consumer Research Methods
James Fitchett
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R. Craig Lefebvre
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Rosalind Masterson
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Consumer Behaviour : Applications in Marketing
Malcolm Wright
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New Directions in Critical Marketing Studies
Mark Tadajewski
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International Perspectives of Marketing Theory
Mark Tadajewski
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Philosophy of Marketing
Mark Tadajewski
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Strategic Communication
Robert L. Heath
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Crisis Communication
Timothy Coombs
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The Way We'll Be : The Zogby Report on the Transformation of the American Dream
John Zogby
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Consumer Behaviour : A European Perspective AND Critical Thinking in Consumer Behavior, Cases and Experimental Exercises
Michael R. Solomon
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Principles of Marketing with Companion Website with Gradetracker Student Access Card
Stephen Pettitt
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Consumer Behaviour : A European Perspective AND Essentials of Marketing Research
Michael Soloman
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Principles of Marketing : AND Consumer Behaviour, a European Perspective
Frances Brassington
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Chris Hackley
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Public Relations Writing: Principles in Practice Text and Student Workbook Bundle
Donald Treadwell
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Encyclopedia of Sports Management and Marketing
Linda E. Swayne
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Success Secrets of the Online Marketing Superstars
Mitch Meyerson
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Encyclopedia of Public Relations
Robert L. Heath
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Marketing Pearson New International Edition, plus MyMarketingLab without eText
Michael Levens
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Marketing : A Global Perspective (with CourseMate and eBook Access Card)
Bronis (Professor of Marketing at Georgia State University's Verhage
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Sally Dibb
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