Business Transformation for a Sustainable Future
Samuel Sebhatu
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How to Build Your Brand : Implementing a Proven and Effective Process
Laurence Lubin
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Applying Entrepreneurship to the Arts : How Artists, Creatives, and Performers Can Use Startup Principles to Build Careers and Generate Income
Paula Landry
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The Impossibilities of the Circular Economy : Separating Aspirations from Reality
Harry Lehmann
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eMarketing : Digital Marketing Strategy
Raymond (Ohio University, USA) Frost
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Organizational Listening for Strategic Communication : Building Theory and Practice
Katie R. (Quinnipiac University, USA) Place
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Made in Italy and the Luxury Market : Heritage, Sustainability and Innovation
Serena (EXCELIA Business School, France.) Rovai
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Big Data Analytics : Digital Marketing and Decision-Making
Kiran (Shivaji College, University of Delhi) Chaudhary
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The New Customer Experience Management : Why and How the Companies of The Future Address Their Customers' Needs Proactively
Ivaylo Yorgov
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Cases on Strategic Social Media Utilization in the Nonprofit Sector
Hugo Asencio
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Corporate Communication : A Guide to Theory and Practice
Joep P. Cornelissen
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£132.00
£120.05
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Book (Hardback)
Corporate Risks and Leadership : What Every Executive Should Know About Risks, Ethics, Compliance, and Human Resources
Eduardo Esteban Mariscotti
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Accountability, Philosophy and the Natural Environment
Glen Lehman
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The Fashion Business : Theory and Practice in Strategic Fashion Management
Dario Golizia
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Consumer Behaviour and Social Network Sites : The Impact of Negative Word of Mouth
Sarah (Paris 1 Pantheon Sorbonne University, France) Zaraket
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The Business of Aspiration : How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic
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Social and Sustainability Marketing : A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science
Jishnu Bhattacharyya
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Soft Skills for Human Centered Management and Global Sustainability
Maria-Teresa (Global Institute for Quality Education, USA) Lepeley
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Communicating in Extreme Crises : Lessons from the Edge
Elina R. (Texas A&M University, USA.) Tachkova
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International Marketing Data & Statistics
Euromonitor International
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Chinese Consumers and the Fashion Market
Yingjiao Xu
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Social Media In Sport: Theory And Practice
Gashaw (Towson Univ, Usa) Abeza
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Chinese Innovation And Branding Leaps
Serdar S (China Jiliang Univ, China) Durmusoglu
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Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice
Linda (Rmit Univ, Australia) Brennan
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