Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Corporate Communication : A Guide to Theory and Practice
Joep P. Cornelissen
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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Applied Marketing Analytics Using R
Gokhan Yildirim
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Consumer Culture Theory
Eric Arnould
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Accelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter
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Digital Storytelling for Brands
Bridget Tombleson
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Social Media Communication : Concepts, Practices, Data, Law and Ethics
Jeremy Harris Lipschultz
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Contemporary Issues in Marketing and Consumer Behaviour
Elizabeth Parsons
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The Impossibilities of the Circular Economy : Separating Aspirations from Reality
Harry Lehmann
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Sustainability Accounting, Management Control and Reporting : A European Perspective
Pierre Baret
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Stakeholders and Ethics in Healthcare : Ethical Accountability for Organizations
Lisa A. Martinelli
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Strategic Pricing and Management Accounting
David Dugdale
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Trade Unions and Regions : Better Work, Experimentation, and Regional Governance
Christian Levesque
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Design Your Business : A Creative Pathway to Transforming Ideas into Successful Products
Luca Iandoli
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Strategic International Marketing : Strategy Development and Implementation
Carl Arthur Solberg
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The Darker Side of Social Media : Consumer Psychology and Mental Health
Angeline (The University of Texas at Austin, USA) Close Scheinbaum
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Sustainable Marketing Planning
Neil Richardson
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Managing Customer Relationships Using Customer Care Techniques : Strategy Development of an International Enterprise
Anna (Czestochowa University Of Technology, Poland) Brzozowska
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Aesthetic Clinic Marketing in the Digital Age : From Meta to AI
Wendy Lewis
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Dark Sides of the Startup Nation : Winners and Losers of Technological Innovation and Entrepreneurship in Israel
Sibylle Heilbrunn
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