Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Keith A. Quesenberry
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PR Smith
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Joep P. Cornelissen
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Gry Espedal
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Gokhan Yildirim
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Martin Charter
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Eric Arnould
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Elizabeth Parsons
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Jeremy Harris Lipschultz
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Bridget Tombleson
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Amy (University of Minnesota-Twin Cities, USA) O’Connor
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Leda Stott
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Harry Lehmann
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Pierre Baret
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Lisa A. Martinelli
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David Dugdale
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Christian Levesque
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Luca Iandoli
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Wendy Lewis
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Add to BasketDark Sides of the Startup Nation : Winners and Losers of Technological Innovation and Entrepreneurship in Israel
Sibylle Heilbrunn
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Valerie (Paris School of Business, France) Merindol
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Bethan Alexander
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