Consumer Behaviour in Sport and Events
Daniel Funk
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Digital Luxury : Transforming Brands and Consumer Experiences
Wided Batat
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Strategic Brand Management and Development : Creating and Marketing Successful Brands
Sotiris T. (University of Exeter, UK) Lalaounis
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Sponsorship in Marketing : Effective Partnerships in Sports, Arts and Events
T. Bettina (University of Oregon, USA) Cornwell
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Marketing Channel Strategy : An Omni-Channel Approach -International Student Edition
Robert W. Palmatier
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Sustainable Marketing Planning
Neil Richardson
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Accounting and Business Ethics : An Introduction
Ken (La Trobe University, Australia) McPhail
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The Public Relations Strategic Toolkit : An Essential Guide to Successful Public Relations Practice
Alison Theaker
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Experiential Marketing : Integrated Theory & Strategic Application
Rose Leahy
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Sensory Marketing : An Introduction
Bertil Hulten
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Integrated Digital Marketing in Practice
Andrew (Nottingham University Business School) Corcoran
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Marketing Research : A Managerial Approach
Al Marshall
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Managing Digital Transformation : Understanding the Strategic Process
Andreas (Universita Ca' Foscari Venezia, Italy) Hinterhuber
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Foundations of Social Entrepreneurship : Theory, Practical Tools and Skills
Tanja (Judge Business School, University of Cambridge, UK) Collavo
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Creating Value with Data Analytics in Marketing : Mastering Data Science
Peter C. Verhoef
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Social Media Campaigns : Strategies for Public Relations and Marketing
Carolyn Mae Kim
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Sport Brands
Patrick Bouchet
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A Practical Guide to Event Promotion
Nigel Jackson
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Ethics in Advertising : Making the case for doing the right thing
Wally (National Advertising Review Board, USA) Snyder
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Pricing Strategy Implementation : Translating Pricing Strategy into Results
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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Brand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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Value First, Then Price : Building Value-Based Pricing Strategies
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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Strategic Public Relations Leadership
Anne Gregory
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Genes, Climate, and Consumption Culture : Connecting the Dots
Jagdish N. (Emory University, USA) Sheth
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