Organizing Marketing and Sales : Mastering Contemporary B2B Challenges
Per (Stockholm School of Economics, Sweden) Andersson
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The Consumer Insights Handbook : Unlocking Audience Research Methods
Danielle Sarver Coombs
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The Art of Consultative Selling in IT : Taking Blue Ocean Strategy a Step Ahead
Venkatesh Upadrista
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Demand-Driven Business Strategy : Digital Transformation and Business Model Innovation
Cor Molenaar
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The Green Six Sigma Handbook : A Complete Guide for Lean Six Sigma Practitioners and Managers
Ron Basu
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Governance, Stewardship and Sustainability : Theory, Practice and Evidence
George Dallas
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The Cooperative Economy : A Solution to Societal Grand Challenges
Dovev Lavie
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An Introduction to Applied Semiotics : Tools for Text and Image Analysis
Louis Hebert
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Marketing Strategy for the Creative and Cultural Industries
Bonita (Lycoming College, USA) Kolb
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Netnography Unlimited : Understanding Technoculture using Qualitative Social Media Research
Robert V. Kozinets
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Sport Consumer Behaviour : Marketing Strategies
Daniel C (Temple University, USA) Funk
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Storytelling in Luxury Fashion : Brands, Visual Cultures, and Technologies
Amanda Sikarskie
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Strategic Integrated Marketing Communications
Larry (Larry Percy Consulting, USA) Percy
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Essentials of Marketing : Theory and Practice for a Marketing Career
David (Newcastle Business School, UK) Brown
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Contemporary Issues in Luxury Brand Management
Sylvie Studente
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Digital Entrepreneurship
Jonathan Allen
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Consumer Behaviour and Analytics
Andrew Smith
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Brand Transformation : Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy
Keith (Aston University) Glanfield
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Customer Service Marketing : Managing the Customer Experience
Edwin N. (Rochester Institute of Technology, USA) Torres
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Rethinking Public Relations : Persuasion, Democracy and Society
Kevin Moloney
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Responsible Leadership
Nicola Pless
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The Language of Branding : Theory, Strategies, and Tactics
Dawn (Fordham University, New York, NY, USA) Lerman
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Business Development : Processes, Methods and Tools
Andreas Kohne
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