Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition
Michael Solomon
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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Chris (University of Cincinnati) Allen
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The Marketing Director's Handbook : Volumes 1 and 2
Tim Arnold
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The Long Tail : How Endless Choice is Creating Unlimited Demand
Chris Anderson
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Marketing Kit for Dummies
Alexander Hiam
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Small Business Marketing Kit For Dummies
Barbara Findlay Schenck
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Unthinking : The Surprising Forces Behind What We Buy
Harry Beckwith
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SPSS 20 : A Practical Guide
Peter (Curtin University of Technology) Allen
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles Marsh
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The F2P Toolbox : Essential Techniques for Fun, Profitable Game Design
Rob Fahey
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Learning Social Media Marketing : A Video Introduction
Dave Evans
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LooseLeaf for Essentials of Marketing Research
Joe F., Jr. Hair
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The Therapist's Advertising and Marketing Kit
Laurie C. (Barrington, Illinois) Grand
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The Language of Advertising: Major Themes in English Studies
Guy Cook
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Brands and Brand Management
Richard (School of Management, University of Bath) Elliott
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Marketing Research
David F. Birks
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Public Relations
Robert Heath
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Routledge Library Editions: Marketing (27 vols)
Various
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The PR Styleguide : Formats for Public Relations Practice, International Edition
Barbara (American University) Diggs-Brown
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