Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition
Michael Solomon
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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Chris (University of Cincinnati) Allen
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The Marketing Director's Handbook : Volumes 1 and 2
Tim Arnold
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The Long Tail : How Endless Choice is Creating Unlimited Demand
Chris Anderson
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Marketing Kit for Dummies
Alexander Hiam
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Unthinking : The Surprising Forces Behind What We Buy
Harry Beckwith
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SPSS 20 : A Practical Guide
Peter (Curtin University of Technology) Allen
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CB (with CB Online, 1 term (6 months) Printed Access Card)
Barry (Morris Lewis Professor of Marketing/Ole Miss Business Sc Babin
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Carl (University of Texas, Arlington) McDaniel
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Carl (University of Texas, Arlington) McDaniel
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The Way We'll Be : The Zogby Report on the Transformation of the American Dream
John Zogby
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Principles of Marketing with Companion Website with Gradetracker Student Access Card
Stephen Pettitt
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Public Relations Writing: Principles in Practice Text and Student Workbook Bundle
Donald Treadwell
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Strategic Management: A Competitive Advantage Approach, Concepts with MyManagementLab, Global Edition
Fred R. David
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Marketing with MyMarketingLab Pack
Michael Solomon
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Marketing Management with MyMarketingLab, Global Edition
Philip Kotler
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Marketing: Real People, Real Choices, OLP with eText, Global Edition
Michael Solomon
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Principles of Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition
Philip Kotler
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Apprenticeship Customer Service Practitioner L2 Handbook + ActiveBook
Lambert Stewart
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Joe F., Jr. Hair
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles Marsh
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