Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
Leigh McAlister
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Doctor, What's Wrong? : Making the NHS Human Again
Sophie Petit-Zeman
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Marketing Multiplier and Marketing Strategy Simplified Dynamic Decision Rules
Hermann Simon
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A Comprehensive Classified Marketing Bibliography Part I
David A Revzan
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Do Penguins Eat Peaches? : And other unexpected ways to discover what your customers want
Katie Tucker
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The Pyramid Puzzle : Igniting Transformation with the Power of Trust: Igniting Transformation with the Power of Trust
Zain Raj
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Small Business and Entrepreneurial Development in Africa : A Route to Sustained Economic Development
Robert E. Hinson
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Consumer-Centric Category Management : How to Increase Profits by Managing Categories Based on Consumer Needs
ACNielsen
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Inside Information : Making Sense of Marketing Data
D. V. L. Smith
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Commitment-Led Marketing : The Key to Brand Profits is in the Customer's Mind
Jan Hofmeyr
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Measuring Customer Experience : How to Develop and Execute the Most Profitable Customer Experience Strategies
Philipp Klaus
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The Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers
Ray (The Future Place, Nottingham, UK) Poynter
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Information Masters : Secrets of the Customer Race
John (Center for Information Based Competition) McKean
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101 Habits of an Effective Complainer
Helen Dewdney
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The Art and Science of Interpreting Market Research Evidence
D. V. L. Smith
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The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level
Colin Shaw
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Marketing to the Ageing Consumer : The Secrets to Building an Age-Friendly Business
D. Stroud
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Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research
William O. Bearden
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Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment
Alan R. Andreasen
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The Handbook of Mobile Market Research : Tools and Techniques for Market Researchers
Ray Poynter
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