How to Measure Digital Marketing : Metrics for Assessing Impact and Designing Success
L. Flores
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Why People (Don’t) Buy : The Go and Stop Signals
Amitav Chakravarti
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Marketing Rebellion : The Most Human Company Wins
Mark W Schaefer
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The Activation Imperative : How to Build Brands and Business by Inspiring Action
William Rosen
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The Handbook of Market Intelligence : Understand, Compete and Grow in Global Markets
Hans Hedin
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Brand Romance : Using the Power of High Design to Build a Lifelong Relationship with Your Audience
Y. Kusume
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Customer Intelligence : From Data to Dialogue
Sean Kelly
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Consumer Psychology of Tourism, Hospitality and Leisure, Volume 1
Arch (Formerly Curtin University, Australia) Woodside
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£142.30
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Just Ask a Woman : Cracking the Code of What Women Want and How They Buy
Mary Lou Quinlan
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Sport Business Analytics : Using Data to Increase Revenue and Improve Operational Efficiency
C. Keith Harrison
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Shopper Marketing : How to Increase Purchase Decisions at the Point of Sale
Markus Stahlberg
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Building Brand Authenticity : 7 Habits of Iconic Brands
M. Beverland
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Market Research Best Practice : 30 Visions for the Future
ESOMAR
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Reset : Business and Society in the New Social Landscape
James Rubin
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Global Cosmopolitans : The Creative Edge of Difference
L. Brimm
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Hidden in Plain Sight : How to Find and Execute Your Company's Next Big Growth Strategy
Erich Joachimsthaler
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Practical Methods for Design and Analysis of Complex Surveys
Risto (University of Jyvaskyla, Finland) Lehtonen
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Actionable Gamification - Beyond Points, Badges, and Leaderboards
Yu-Kai Chou
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Marketing Rebellion : The Most Human Company Wins
Mark W Schaefer
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The Power of Customer Misbehavior : Drive Growth and Innovation by Learning from Your Customers
M. Fisher
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Sunset in the Land of the Rising Sun : Why Japanese Multinational Corporations Will Struggle in the Global Future
J. Black
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Choice-Based Conjoint Analysis : Models and Designs
Damaraju Raghavarao
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Videography : Introduction to Interpretive Videoanalysis of Social Situations
Hubert Knoblauch
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Contemporary Consumer Culture Theory
John F. (University of Notre Dame, USA) Sherry
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