Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition
Michael Solomon
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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Chris (University of Cincinnati) Allen
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The Marketing Director's Handbook : Volumes 1 and 2
Tim Arnold
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101 Habits of an Effective Complainer
Helen Dewdney
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The Long Tail : How Endless Choice is Creating Unlimited Demand
Chris Anderson
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Marketing Kit for Dummies
Alexander Hiam
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Unthinking : The Surprising Forces Behind What We Buy
Harry Beckwith
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SPSS 20 : A Practical Guide
Peter (Curtin University of Technology) Allen
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles Marsh
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LooseLeaf for Essentials of Marketing Research
Joe F., Jr. Hair
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The Way We'll Be : The Zogby Report on the Transformation of the American Dream
John Zogby
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Marketing : A Global Perspective (with CourseMate and eBook Access Card)
Bronis (Professor of Marketing at Georgia State University's Verhage
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Marketing Essentials (with CourseMate and eBook Access Card)
Sally Dibb
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CB (with CB Online, 1 term (6 months) Printed Access Card)
Barry (Morris Lewis Professor of Marketing/Ole Miss Business Sc Babin
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MKTG (with MKTG Online, 1 term (6 months) Printed Access Card)
Carl (University of Texas, Arlington) McDaniel
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Bundle: MKTG, 12th + MindTap Marketing, 1 Term (6 Months) Printed Access Card
Carl (University of Texas, Arlington) McDaniel
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Marketing : An Introduction
Rosalind Masterson
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