Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition
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Chris (University of Cincinnati) Allen
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Tim Arnold
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Helen Dewdney
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The Long Tail : How Endless Choice is Creating Unlimited Demand
Chris Anderson
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Alexander Hiam
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Harry Beckwith
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Peter (Curtin University of Technology) Allen
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Charles Marsh
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Joe F., Jr. Hair
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The PR Styleguide : Formats for Public Relations Practice, International Edition
Barbara (American University) Diggs-Brown
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The F2P Toolbox : Essential Techniques for Fun, Profitable Game Design
Rob Fahey
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Basic Marketing Research (with Qualtrics Printed Access Card)
Gilbert (University of Wisconsin) Churchill
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Thomas O'Guinn
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Dawn (Vanderbilt University) Iacobucci
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Tracy (Oklahoma State University) Suter
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The Therapist's Advertising and Marketing Kit
Laurie C. (Barrington, Illinois) Grand
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