Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
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Gry Espedal
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Keith A. Quesenberry
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Joep P. Cornelissen
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Gokhan Yildirim
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Eric Arnould
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Martin Charter
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Bridget Tombleson
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Olga (London College of Fashion, UK) Mitterfellner
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Jeremy Harris Lipschultz
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Paul Wagner
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Wendy Lewis
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Valerie (Paris School of Business, France) Merindol
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Partnership and Transformation : The Promise of Multi-stakeholder Collaboration in Context
Leda Stott
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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Harry Lehmann
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Sustainability Accounting, Management Control and Reporting : A European Perspective
Pierre Baret
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Stakeholders and Ethics in Healthcare : Ethical Accountability for Organizations
Lisa A. Martinelli
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Media and Entertainment Industry Management : How to Integrate Business and Management with Creativity and Imagination
Sunghan (Shanghai Jiao Tong University, China) Ryu
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Christian Levesque
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Design Your Business : A Creative Pathway to Transforming Ideas into Successful Products
Luca Iandoli
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Sira Abenoza
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