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Philip Kotler
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Various
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The Seven Myths of Customer Management : How to be Customer-Driven without Being Customer-Led
John Abram
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Customer Surveys Agen Manager CB
Hatry/Marcotte/Houte
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Olan D. Forker
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Handbook of Demographics for Marketing & Advertising : New Trends in the American Marketplace
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Encyclopedia of Public Relations
Robert L. Heath
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Michael R. Solomon
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Stephen Pettitt
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