Buyology : How Everything We Believe About Why We Buy is Wrong
Martin Lindstrom
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Brand-driven Innovation : Strategies for Development and Design
Mr Erik Roscam Abbing
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The 4 A's of Marketing : Creating Value for Customer, Company and Society
Jagdish (Emory University) Sheth
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Pre-suasion : A Revolutionary Way to Influence and Persuade
Robert Cialdini
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This is Marketing : You Can’t Be Seen Until You Learn To See
Seth Godin
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The Effortless Experience : Conquering the New Battleground for Customer Loyalty
Matthew Dixon
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Journalism and PR : News Media and Public Relations in the Digital Age
John Lloyd
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Subscribed : Why the Subscription Model Will Be Your Company’s Future—and What to Do About It
Tien Tzuo
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Bundle: MKTG, 13th + MindTap, 1 term Printed Access Card
Carl (University of Texas, Arlington) McDaniel
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Strategic Marketing Management
Richard M.S. (Loughborough University, UK) Wilson
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Making Sustainability Work : Best Practices in Managing and Measuring Corporate Social, Environmental and Economic Impacts
Marc J. Epstein
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Risk Issues and Crisis Management in Public Relations : A Casebook of Best Practice
Michael Regester
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The Routledge Handbook of Strategic Communication
Derina Holtzhausen
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How I Raised Myself From Failure to Success in Selling
Frank Bettger
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Living the Brand : How to Transform Every Member of Your Organization into a Brand Champion
Nicholas Ind
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BTEC Level 2 Technical Certificate in Business Customer Services Operations Learner Handbook with ActiveBook
Jonathan Pryce
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The Long Tail : How Endless Choice is Creating Unlimited Demand
Chris Anderson
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Birth of a Salesman : The Transformation of Selling in America
Walter A. Friedman
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Brand Management : Mastering Research, Theory and Practice
Tilde (Copenhagen Business School, Denmark) Heding
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