Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Social Media for Progressive Public Relations
Outi (Jyvaskyla University School of Business and Economics, Niininen
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Strategic Communication in a Global Crisis : National and International Responses to the COVID-19 Pandemic
Ralph (Leeds Beckett University, UK.) Tench
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The Routledge Handbook of Corporate Social Responsibility Communication
Amy (University of Minnesota-Twin Cities, USA) O’Connor
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The Darker Side of Social Media : Consumer Psychology and Mental Health
Angeline Close Scheinbaum
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Sustainable Marketing Planning
Neil Richardson
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations
Martina (Leeds Beckett University, UK.) Topic
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The Routledge Handbook of Nonprofit Communication
Gisela (University of Beira Interior, Portugal.) Goncalves
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Effective Financial Communication : Key Concepts, Empirical Insights, and Implications for Practice
Christian Pieter Hoffmann
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The Effects of Social Media Advertising in China : Theory, Practices and Implications
Changchun Xuan
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Nonprofit Communications : A Mission-Driven and Human-Centered Approach
Kelly C. (Syracuse University, USA) Gaggin
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Graphis Advertising Annual 2024
B. Martin Pedersen
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Branded Interactions : Marketing Through Design in the Digital Age
Marco Spies
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Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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Design and Strategy : A Step-by-Step Guide
Wanda Grimsgaard
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The Psychology of Advertising
Bob M (Professor, University of Groningen, Netherlands) Fennis
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Digital Marketing : A Practical Approach
Alan Charlesworth
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A Practical Guide to Dealing with Difficult Stakeholders
Jake Holloway
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Brand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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Ethics in Advertising : Making the case for doing the right thing
Wally (National Advertising Review Board, USA) Snyder
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Social Media Campaigns : Strategies for Public Relations and Marketing
Carolyn Mae Kim
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