Successful Product Management : Tool Box for Professional Product Management and Product Marketing
Klaus J. Aumayr
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Mastering Marketing Data Science : A Comprehensive Guide for Today's Marketers
Iain (University of Southampton, UK) Brown
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Tech For Good : Imagine Solving the World’s Greatest Challenges
Marga Hoek
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Consumer Behaviour
Zubin Sethna
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Corporate Communication : A Guide to Theory and Practice
Joep P. Cornelissen
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Applied Marketing Analytics Using R
Gokhan Yildirim
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Healthcare Relationship Marketing : Strategy, Design and Measurement
Ira J. Haimowitz
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Consumer Culture Theory
Eric Arnould
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Business & Marketing Across Cultures
Julie Anne Lee
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Add to BasketThe Psychology of Marketing : Cross-Cultural Perspectives
Gerhard Raab
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Digital Storytelling for Brands
Bridget Tombleson
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Add to BasketLonger Lasting Products : Alternatives To The Throwaway Society
Tim Cooper
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A Handbook of Corporate Governance and Social Responsibility
Guler Aras
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Universal Design : The HUMBLES Method for User-Centred Business
Francesc Aragall
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The New Brand Spirit : How Communicating Sustainability Builds Brands, Reputations and Profits
Christian Conrad
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Konsum und Lebensstile : Eine kurze Einfuhrung
Dieter Bogenhold
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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Globally-Minded Marketing : A Cultural Approach to Building Iconic Brands
Carlos J. Torelli
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Luxury Wine Marketing : The Art and Science of Luxury Wine Branding
Peter Yeung
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