Philosophy of Marketing
Mark Tadajewski
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Strategic Communication
Robert L. Heath
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Timothy Coombs
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Encyclopedia of Public Relations
Robert L. Heath
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CIM Revision Cards: Customer Communications in Marketing 05/06
Karen Beamish
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Routledge Library Editions: Consumer Behaviour
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Ramon (Ball State University) Avila
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Chris Hackley
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Encyclopedia of Sports Management and Marketing
Linda E. Swayne
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Marketing Pearson New International Edition, plus MyMarketingLab without eText
Michael Levens
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Consumer Behaviour Analysis : Critical Perspectives on Business and Management
Gordon Foxall
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Marketing : Critical Perspectives on Business and Management
Michael Baker
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Annmarie Hanlon
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How to Use Mailchimp for Beginners
Adam Netherlund
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Politik - PR - Persuasion : Strukturen, Funktionen und Wirkungen politischer Offentlichkeitsarbeit
Romy Frohlich
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Realtime Advertising : Digitales Marketing in Echtzeit: Strategien, Konzepte und Perspektiven
Oliver Busch
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Marken erfolgreich gestalten : Die 20 wichtigsten Grundsatze der Markenfuhrung
David Aaker
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