Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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The Business of Event Planning : Behind-the-Scenes Secrets of Successful Special Events
Judy Allen
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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Branded Beauty : How Marketing Changed the Way We Look
Mark Tungate
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Remaking the News : Essays on the Future of Journalism Scholarship in the Digital Age
Pablo J. (Professor and Director, Northwestern University) Boczkowski
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We are Data : Algorithms and the Making of Our Digital Selves
John Cheney-Lippold
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Understanding Contemporary Diet Culture through the Lens of Lacanian Psychoanalytic Theory : Eating the Lack
Bethany (Point Park University, USA) Morris
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Covering Extended Reality Technologies in the Media
Emma Kaylee (Canterbury Christ Church University, UK) Graves
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Advertising as a Creative Industry : Regime of Paradoxes
Izabela Derda
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The British Media Industries : An Introduction
Vincent Campbell
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Powers of Persuasion : The Inside Story of British Advertising 1951-2000
Winston (Visiting Professor of Marketing at Westminster Univ Fletcher
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Branded Male : Marketing to Men
Mark Tungate
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Casting for Big Ideas : A New Manifesto for Agency Managers
Andrew Jaffe
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Advertising in New Formats and Media : Current Research and Implications for Marketers
Patrick (University of Antwerp, Belgium) Pelsmacker
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Facebook, the Media and Democracy : Big Tech, Small State?
Leighton Andrews
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The Routledge Companion to Identity and Consumption
Ayalla A. Ruvio
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A Japanese Advertising Agency : An Anthropology of Media and Markets
Brian Moeran
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