The Pilgrimage to Compostela in the Middle Ages : A Book of Essays
Linda Kay Davidson
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Pictorial Metaphor in Advertising
Charles Forceville
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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Advertising and Identity in Europe : The I of the Beholder
Robin (University of Sheffield.) Warner
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Add to BasketA Japanese Advertising Agency : An Anthropology of Media and Markets
Brian Moeran
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The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society
Sut (University of Massachusetts Amherst, USA) Jhally
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Advertising, the Media and Globalisation : A World in Motion
John (University of Melbourne, Australia) Sinclair
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The Language of Advertising
Torben (Aalborg University) Vestergaard
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Add to BasketThe Wizard of Ads : Turning Words into Magic and Dreamers into Millionaires
Roy H. Williams
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Add to BasketMethods of the Madmen : How the advertising men and women of Britain's most awarded agency did their most awarded ads
Mike Everett
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Add to BasketProduct Placement in Hollywood Films : A History
Kerry Segrave
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Brought to You By : Postwar Television Advertising and the American Dream
Lawrence R. Samuel
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Add to BasketNegotiating Values in the Creative Industries : Fairs, Festivals and Competitive Events
Brian (Copenhagen Business School) Moeran
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Children : Consumption, Advertising & Media
Flemming Hansen
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Add to BasketImagination
Stephen Bayley
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Add to BasketA Cannes Lions Jury Presents: The Art of Branded Entertainment
Ricardo Dias
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Street-Smart Advertising : How to Win the Battle of the Buzz
Margo Berman
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Add to BasketHumor in the Advertising Business : Theory, Practice, and Wit
Fred K. Beard
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Add to BasketThe New Icons? : The Art of Television Advertising
Paul Rutherford
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Add to BasketSimulations and Gaming across Disciplines and Cultures : ISAGA at a Watershed
David Crookall
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