Advertising and Consumer Society : A Critical Introduction
Nicholas (Massey University, New Zealand) Holm
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Advertising Design by Medium : A Visual and Verbal Approach
Robyn Blakeman
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The Law of Public Communication
William E. (University of Georgia, USA.) Lee
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Social Media Marketing for Book Publishers
Miriam J. Johnson
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Computational Advertising : Market and Technologies for Internet Commercial Monetization
Peng (University of Manitoba, Canada) Liu
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Branded Entertainment and Cinema : The Marketisation of Italian Film
Gloria Dagnino
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Facebook, the Media and Democracy : Big Tech, Small State?
Leighton Andrews
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Alternate Reality Games : Promotion and Participatory Culture
Stephanie Janes
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Fashion Marketing and Communications : Theory and Practice Across the Fashion Industry
Olga (London College of Fashion, UK) Mitterfellner
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Advertising International : The Privatisation of Public Space
Armand Mattelart
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Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End
Jim Bell
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Advertising : Its Business, Culture and Careers
Andy Tibbs
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Inarticulate Longings : The Ladies' Home Journal, Gender and the Promise of Consumer Culture
Jennifer Scanlon
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Imaging in Advertising : Verbal and Visual Codes of Commerce
Fern L. Johnson
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Exploring Communication Ethics : A Socratic Approach
Randy Bobbitt
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Electronic Word of Mouth as a Promotional Technique : New Insights from Social Media
Shu-Chuan Chu
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Living Large : The World Of Harold Mitchell
Harold Mitchell
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Imagination
Stephen Bayley
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A Cannes Lions Jury Presents: The Art of Branded Entertainment
Ricardo Dias
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Morals and the Media, 2nd edition : Ethics in Canadian Journalism
Nicholas Russell
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Beyond Ballyhoo : Motion Picture Promotion and Gimmicks
Mark Thomas McGee
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Planning for Power Advertising : A User's Manual for Students and Practitioners
Anand Halve
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