The Emergence of Brand-Name Capitalism in Late Colonial India : Advertising and the Making of Modern Conjugality
Douglas E. (Dartmouth College, USA) Haynes
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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Netflix Nations : The Geography of Digital Distribution
Ramon Lobato
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Remaking the News : Essays on the Future of Journalism Scholarship in the Digital Age
Pablo J. (Professor and Director, Northwestern University) Boczkowski
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Social Media Entertainment : The New Intersection of Hollywood and Silicon Valley
Stuart Cunningham
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Strategic Advertising Mechanisms : From Copy Strategy to Iconic Brands
Jorge David Fernandez Gomez
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The British Media Industries : An Introduction
Vincent Campbell
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Adland : A Global History of Advertising
Mark Tungate
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Shoveling Smoke : Advertising and Globalization in Contemporary India
William Mazzarella
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Casting for Big Ideas : A New Manifesto for Agency Managers
Andrew Jaffe
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Smyllie's Ireland : Protestants, Independence, and the Man Who Ran the Irish Times
Caleb Richardson
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Advertising and Identity in Europe : The I of the Beholder
Robin (University of Sheffield.) Warner
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Brought to You By : Postwar Television Advertising and the American Dream
Lawrence R. Samuel
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Children : Consumption, Advertising & Media
Flemming Hansen
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Advertising and Consumer Society : A Critical Introduction
Nicholas (Massey University, New Zealand) Holm
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Hyperconsumption : Corporate Marketing vs. the Planet
Gerard (University of Stirling, UK) Hastings
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Advertising Sin and Sickness : The Politics of Alcohol and Tobacco Marketing, 1950-1990
Pamela Pennock
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Business Superbrands : An Insight into Some of Britain's Strongest B2B Brands
Angela Cooper
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Superbrands : An Insight into Some of Britain's Strongest Brands
Angela Cooper
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Coolbrands: An Insight into Some of Britain's Coolest Brands
Superbrands UK Limited
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Advertising : What Everyone Needs to Know®
Mara (Professor of Media Studies, Professor of Media Studies Einstein
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Lead Us Into Temptation : The Triumph of American Materialism
James B. Twitchell
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