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Consumer Behaviour : A European Perspective AND Critical Thinking in Consumer Behavior, Cases and Experimental Exercises, Quantity pack Book

Consumer Behaviour : A European Perspective AND Critical Thinking in Consumer Behavior, Cases and Experimental Exercises Quantity pack

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Consumer Behaviour: A European Perspective, 3/e Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour.

It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues.

The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers. Critical Thinking In Consumer Behavior: Cases and Experiential Exercises, 1/e This unique casebook applies consumer behavior theory to practice via 21 cases and activities.

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