Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Sustainable Advertising : How Advertising Can Support a Better Future
Matt Bourn
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Advertising in America : A Reference Handbook
Danielle Sarver (University for the Creative Arts, UK) Coombs
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Advertising Literacy for Young Audiences in the Digital Age : A Critical Attitude to Embedded Formats
Beatriz Feijoo
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Sentiment Analysis : Mining Opinions, Sentiments, and Emotions
Bing (University of Illinois, Chicago) Liu
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Leadership in a Time of Crisis : Simple explanations of complex topics
Murat Ulker
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The Near-Death of the Author : Creativity in the Internet Age
John Potts
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Advertising and Anthropology : Ethnographic Practice and Cultural Perspectives
Timothy de Waal Malefyt
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Show Sold Separately : Promos, Spoilers, and Other Media Paratexts
Jonathan Gray
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£76.00
£71.49
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A Word from Our Sponsor : Admen, Advertising, and the Golden Age of Radio
Cynthia B. Meyers
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£103.00
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Kids and Branding in a Digital World
Barry Gunter
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£80.00
£75.29
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America in JeruSALEm : Globalization, National Identity, and Israeli Advertising
Anat First
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£83.00
£77.85
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Manipulating Images : World War II Mobilization of Women through Magazine Advertising
Tawnya J. Adkins Covert
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£78.00
£66.59
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Utopian Images and Narratives in Advertising : Dreams for Sale
Luigi Manca
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£104.00
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Represented : The Black Imagemakers Who Reimagined African American Citizenship
Brenna Wynn Greer
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£94.00
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Jewish Mad Men : Advertising and the Design of the American Jewish Experience
Kerri P. Steinberg
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£134.00
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Advertising Empire : Race and Visual Culture in Imperial Germany
David Ciarlo
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£60.95
£51.29
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Social Marketing : Global Perspectives, Strategies & Effects on Consumer Behavior
Douglas W. Evans
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£159.99
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Broadcast Pharmaceutical Advertising in the United States : Primetime Pill Pushers
Janelle Applequist
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£85.00
£79.65
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Selling the Silver Bullet : The Lone Ranger and Transmedia Brand Licensing
Avi Santo
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£69.00
£56.89
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The Persuasion Industries : The Making of Modern Britain
Steven (Visiting Professor in Brand Communication, Visiting McKevitt
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£56.00
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