Mastering Marketing Data Science : A Comprehensive Guide for Today's Marketers
Iain (University of Southampton, UK) Brown
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Introduction to Management : Functions and Challenges
Dr Sarah Birrell (Senior Lecturer in Climate Change and Busines Ivory
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Management and Cost Accounting
Mike (University of Hull) Tayles
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New Venture Creation : A Framework for Entrepreneurial Start-ups
Paul (University of Bedfordshire, UK) Burns
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Business Economics
N. (Harvard University) Mankiw
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Advanced Issues in Partial Least Squares Structural Equation Modeling
Joe (University of South Alabama, USA) Hair
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e-Learning and the Science of Instruction : Proven Guidelines for Consumers and Designers of Multimedia Learning
Ruth C. (Clark Training and Consulting) Clark
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MKTG
Carl (University of Texas, Arlington) McDaniel
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Business Research Methods
Barry (Ole Business School, University of Mississippi) Babin
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Consumer Behavior
Wayne (University of Texas, Austin) Hoyer
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Corporate Communication : Concepts and Practice
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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Social Sector Communication : Concepts, Strategies and Case Studies
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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The Cult of Beauty : Gender Discourse in Indian Advertising
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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Managing for Quality and Performance Excellence
James (Carl H. Lindner College of Business, University of Cinci Evans
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Business Model Innovation : A Blueprint for Strategic Change
Chander (University of Cambridge) Velu
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The Cyber Predators : Dark Personality and Online Misconduct and Crime
Aaron (University of Haifa) Cohen
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Compelling Communication : Writing, Public Speaking and Storytelling for Professional Success
Simon (University of Cambridge) Hall
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Human Resource Management
Robert L. (University of Nebraska at Omaha) Mathis
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Applications of Piecewise Defined Fractional Operators
Abdon (Academic Head, Department and Professor of Applied Ma Atangana
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Smart Decisions : A Structured Approach to Decision Analysis Using MCDA
Richard Edgar (University of Leeds, UK) Hodgett
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Governance of Higher Education : Global Perspectives, Theories, and Practices
Ian (University of Toronto, Canada) Austin
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