Mastering Marketing Data Science : A Comprehensive Guide for Today's Marketers
Iain (University of Southampton, UK) Brown
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MKTG
Joe (Louisiana State University) Hair
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Consumer Behavior
Wayne (University of Texas, Austin) Hoyer
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Social Media and Society : An Introduction to the Mass Media Landscape
Regina Luttrell
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Advertising in America : A Reference Handbook
Danielle Sarver (University for the Creative Arts, UK) Coombs
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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A Business History of Retail : From Trading Post to E-commerce in America and Canada
Bettina (University of Calgary, Canada) Liverant
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Media Ethics : Cases and Moral Reasoning
Clifford G. (University of Illinois at Urbana-Champaign, U Christians
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Service Management and Marketing Principles : Competing in the Service Economy
Jay Kandampully
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Bayesian Statistics and Marketing
Peter E. (University of Chicago, USA) Rossi
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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Theory Building for Hypothesis Specification in Organizational Studies
Badrinarayan Shankar (Professor, National Institute of Bank Man Pawar
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Resistance Money : A Philosophical Case for Bitcoin
Andrew M. (Yale-NUS College, Singapore) Bailey
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Advertising and Integrated Brand Promotion
Richard (Montana State University - Bozeman) Semenik
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Service Management and Marketing : Managing the Service Profit Logic
Christian (Swedish School of Economics, Helsinki) Gronroos
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The Business Marketing Course : Managing in Complex Networks
David (University of Bath, UK) Ford
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Strategic Brand Management
Richard (Professor Emeritus of Marketing and Consum Rosenbaum-Elliott
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Social Media Marketing : A Strategic Approach
Melissa (Spokane Falls Community College) Barker
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